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The Psychology of Spending

When you understand your own spending habits it’s easier to examine how you choose to spend your money and where you can make better decisions the next time you hit the mall or super market. This module takes a look at what psychologists have discovered about consumer behavior and tips to help you become a smarter consumer.

This module covers factors that commonly affect the psychology of our spending, including:

  • The role of advertising
  • Keeping up with the Joneses
  • Spending habits
  • Impulse buying
  • Bargain hunting
  • Retail therapy
  • Money as love
  • Worrying about tomorrow, tomorrow