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VACU Announced as VCU Basketball's First Ever Presenting Sponsor

VACU sponsors VCU basketball

Forging two of the strongest brands in Central Virginia, Virginia Credit Union will serve as the title sponsor for the 2023-24 VCU Men's and Women's Basketball seasons, via a partnership brokered and executed by VCU Sports Properties. The partnership is the first of its kind for VCU Athletics, as it promises to elevate the VACU brand, as well as bolster the resources VCU uses to compete on the court.

Virginia Credit Union's partnership with VCU Basketball signifies a significant milestone for both organizations. With this sponsorship, Virginia Credit Union aims to enhance its branding, increase visibility through static signage in the arena, create engaging content, and provide Name, Image, and Likeness (NIL) opportunities for VCU student-athletes.

"Our corporate partners are extremely important to us and Virginia Credit Union has been a been a loyal and engaged partner for over a decade," said VCU Vice President and Director of Athletics Ed McLaughlin. "They challenged us to find opportunities for them to be even more connected to our two programs and we couldn't think of a more visible way than to have them be seen locally, regionally and nationally in a title sponsor role."

"Virginia Credit Union and its employees have been invested in many aspects of VCU for years. These range from Financial Education programs for VCU students to supporting the Children's Hospital of Richmond at VCU (CHoR), and with its VACU Assists program where we make a donation to CHoR for every assist made by the VCU men's and women's basketball teams," said Chris Shockley, Virginia Credit Union President/CEO. "After years of sponsoring VCU Basketball, the time was right to step up our game by becoming its Presenting Sponsor. It is a great extension of our support and will help keep our brand well represented among VCU Rams fans – many of which are VACU Members too."

This partnership between Virginia Credit Union and VCU Basketball not only strengthens the bond between the two entities but also reinforces their shared commitment to the community. By joining forces, they aim to create a positive impact on the lives of VCU students, athletes, and the Richmond community as a whole.

Virginia Credit Union's support for VCU Basketball goes beyond the court. The organization's Black and Gold Mastercard offers fans an opportunity to show their team spirit while enjoying the benefits of a trusted financial partner.

The partnership was a collaboration with VCU Athletics, VACU and VCU Sports Properties, the multimedia rights holder for VCU Athletics and a division of LEARFIELD.

Watch VCU's excitement here.

Virginia Credit Union, a member-owned financial cooperative with over 320,000 members, offers a wide range of affordable banking services, loans, mortgages, and free financial education resources. The organization is committed to helping individuals gain confidence in managing their finances. As an equal housing opportunity lender, Virginia Credit Union is federally insured by NCUA.

Media Contact: Mike Pressendo | | 804-560-5664