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VACU Makes a Big Impact with Three Words: "We got you"

(Richmond, Virginia – April 11, 2018) – “Our new ‘We got you’ campaign is a rallying cry for people who want a better financial partner and lets them know we are here for them,” said Todd Feldman, Chief Marketing Officer at Virginia Credit Union.

In a new advertising campaign that began this week, Virginia Credit Union emphasizes how it meets and exceeds consumer expectations for value, technology, security and access, while helping people make the best decisions and reach their financial goals.

“We heard loud and clear in our research that people want more from their financial institution,” said Feldman. “They want a financial partner who has their back and wants to help them succeed. That’s what we do every day at Virginia Credit Union.”

Research revealed that consumers would be interested in switching financial institutions if they knew they could get the features and access of larger institutions from a strong, locally-managed provider that cares about their financial well-being.

The new advertising campaign features Virginia Credit Union employees letting Virginians know that they are here to meet all of their financial needs, that the credit union offers “nationwide access with a local touch,” and more. The new spots are running on network and cable TV, outdoor billboards, direct mail and digital marketing channels.

A financial cooperative serving more than 265,000 members, Virginia Credit Union offers a variety of affordable banking services, loans, mortgages, and free financial education resources, with a focus on helping people be more confident with their finances. Virginia Credit Union is an equal housing opportunity lender and is federally insured by NCUA. 

Media Contact: Glenn Birch | glenn.birch@vacu.org | (804) 560-5664