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VACU Focuses on Life’s Biggest Financial Moments


awkwarder commercials(Richmond, VA – April 11, 2017) — Consumers don't care much about financial services. That is, until something happens: Marriage. A new job. The birth of a child. Divorce. At those points in life, where you bank or borrow takes on renewed significance. Consider:

Surprise Expense:
Nearly 6 in 10 Americans don't have enough savings to cover a $500 or $1,000 unplanned expense (Source: Bankrate)

Having a Baby:
The cost of raising a child born in 2015 from birth to age 17 is $233,610 (Source: CNN Money)

Getting Divorced:
Studies show that in the first year after divorce, a woman's standard of living may drop almost 27 percent. (Source: DailyWorth)

Retirement:
Many Americans are unprepared for retirement. Nearly half of families have no retirement account savings at all (Source: Economic Policy Institute)

Significant life changes definitely have an impact on finances. For Virginia Credit Union, those stressful points in members’ lives are opportunities to step in with help and guidance.

The credit union has launched a new ad campaign which uses humor to encourage viewers to connect with VACU and get the help they need. It may be a loan, guidance on budgeting, managing credit, saving or planning for retirement.

The campaign, called “Awkwarder Conversations,” expands on VACU’s 2016 campaign and features even funnier, stressful situations to get the attention of viewers through humor. The decidedly unstuffy ads reinforce that “life happens” to everyone, and that the credit union can help people navigate those challenging moments, said Todd Feldman, VACU’s chief marketing officer.

“Our members know that we’re here for them,” said Feldman, “and we want other people to know that too." People can look to the credit union for help when they are faced with challenges like getting married, getting divorced, having a baby, planning for retirement, or starting a new job.”

The ads are scheduled to run throughout 2017 in broadcast media and online.


A financial cooperative serving more than 254,000 members, Virginia Credit Union offers a variety of affordable banking services, loans, mortgages, and free financial education resources, with a focus on helping people be more confident with their finances. Virginia Credit Union is an equal housing opportunity lender and is federally insured by NCUA. 

Media Contact: Glenn Birch | glenn.birch@vacu.org | (804) 560-5664